decorative font

-Sketched fonts are often hand drawn outline fonts that have been roughly shaded. this font would be good 
for like title or artistic 



-Handwriting fonts are often created by taking a handwriting sample from a person and turning it into a font. Handwriting fonts are seldom planned, measured or refined. The quality of the font is determined solely by the quality of the handwriting sample. This category includes cursive, printing, and kid print style fonts. this font would be good for like letter 



-3D and Shadow fonts are fonts with extra lines or shading that give font characters depth or makes them look raised from the page. this font would be good for a popping out advertisement or for comic book tittle.



-In the retro category you will find fonts that represent a period in history such as old english, deco, etc. so this font 



-Scribbled fonts are made completely from or contain scribbles. These fonts are related to grunge fonts and may contain much of the same characteristics.


-Graffiti fonts mimic the graffiti font on surfaces around the world. If you want to add graffiti to digital artwork a graffiti font is the way to go.

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Helvetica Assignment 2:

Helvetica Assignment 2:
Find Helvetica in 3 everyday places, take a photo of the font and 
post it to your blog. [Due Monday].

http://www.wordle.net/

dusher@sd35bc.ca

Helvetica Assignment 1

Helvetica Assignment 1: Post brief overview of Helvetica- history, description,of the font, and or some observations from the documentary. Find [3-5] examples of Helvetica used in graphic design and post to your blog. [Due Wednesday].


-Helvetica is a widely used  typeface developed in 1957 by Swiss typeface designer Max Miedinger
-Helvetica didn’t start out with that name. it was called “Neue Haas Grotesk.” Simply translated this meant “New Haas Sans Serif.”however, felt it would be too difficult to market a new face under another foundry’s name and looked for one that would embody the spirit and heritage of the face. 
-The name was changed to Helvetica (an adaptation of Helvetia, the Latin name for Switzerland) by Walter Cunz when D. Stempel AG, a major stockholder in Haas, reworked the design for Linotype GmbH in Frankfurt, a major stockholder in Stempel. 
-Over the years, the Helvetica family was expanded to encompass an extensive selection of weights  and has been adapted for every typesetting technology.

helvetia movie

Name 10 places where you see Helvetica in the movie.

- Store logo, social media sites, subway, target, American airline, staples, sears, jeep, bmw

How would you describe Helvetica?

-It helped shed decorative logos and presents a unified front for corporations of all sizes in the most serious of manners

Life as a designer…

- is life of fight

 Massimo compares typography to music. What is the distinction of both.

-Graphic form and musical form have a common denominator: rhythm and emphasis, harmony and contrast. They are fundamental to both, and the discovery of these basic principles and their application to the design of printed matter is the object of this volume of ‘A Typographic Quest.'”

 What can Helvetica be used for? 

 Used to spell out major brand identities (Nestlé, Lufthansa), shop names (American Apparel), public signage (the New York subway system was an early adopter), tech companies (Microsoft, Intel, Apple)

Helvetica is called a rational type-face- why?

Because Helvetica is one of the most popular typefaces being used today

 What is typography?

The style and appearance of printed matter

List some [3-5] negative points about Helvetica as commented in the film.

-Since the typeface had to make significant design compromises to keep up with moving technology. So like for sloppy family expansion, an adjustment of stroke weights for the linotype machine 

-Choosing Helvetica has as much meaning and carries as many connotations as choosing any other typeface.

-The main argument of using Helvetica is that it's "neutral."

about me!!

Hi my name is Kate. I am a senior in high school. Since this is my last year in high school I am very sad and scared to graduate but exited to go to universities that I want to go. I have one brother, he is ten years older than me and currently my dad is in Korea. I like shopping and watching horror movies. If I can afford myself to go to Italy with my friends I want to take a lot of pictures and selfies in front of leaning tower. And also want to eat lots of Italian food, like spaghetti.