Helvetica Assignment 1

Helvetica Assignment 1: Post brief overview of Helvetica- history, description,of the font, and or some observations from the documentary. Find [3-5] examples of Helvetica used in graphic design and post to your blog. [Due Wednesday].


-Helvetica is a widely used  typeface developed in 1957 by Swiss typeface designer Max Miedinger
-Helvetica didn’t start out with that name. it was called “Neue Haas Grotesk.” Simply translated this meant “New Haas Sans Serif.”however, felt it would be too difficult to market a new face under another foundry’s name and looked for one that would embody the spirit and heritage of the face. 
-The name was changed to Helvetica (an adaptation of Helvetia, the Latin name for Switzerland) by Walter Cunz when D. Stempel AG, a major stockholder in Haas, reworked the design for Linotype GmbH in Frankfurt, a major stockholder in Stempel. 
-Over the years, the Helvetica family was expanded to encompass an extensive selection of weights  and has been adapted for every typesetting technology.