Evolution of a Logo

logo -a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
              - A recognizable graphic design element, often including a name, symbol or trademark, representing an                organization or product .

Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for all your other marketing materials: stationery, packaging, promotional materials and signage.